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Our 50 For 5 Rule

We believe so strongly in our work that we’ll offer all full-time founders a 50% discount on our final quoted price, for a 5% stake in the company.

We’re sure you’ll have a lot of questions, so we’ve composed an FAQ below, however if you have any more questions feel free to get in touch using our contact page.

Frequently Asked Questions

How do I know you won’t just double your price?

Great question, the type of question we’d expect our future CEO to ask!

Well quite simply, you don’t need to tell us that you want to take part in the offer until you have our quote. Once the proposal is ready and the final price is set, simply tell us that you want to take part in this fantastic offer and we’ll get all the paper work right away!

How do I know you’re not simply overcharging everyone then?

The simple fact of any free market is that we simply couldn’t. To survive we need to stay competitive and to stay competitive we have to make sure to align our prices we the competitions. We also know that anyone looking to invest time and money in a new company isn’t going to be taking the decision lightly and would have done their market research first and be quite aware of current market prices.

However, we welcome you to get as many quotes as possible both before and after we give you ours to see for yourself.

What if you don’t like my idea?

In our experience apps don’t fail because of a bad idea, they fail due to poor execution.

Most founders start off with good ideas that simply need to be developed more and adapted to real world conditions and usage. As long as your idea provides something original or solves a problem, we know it will have a chance at making it big.

Who does this rule apply for

This rule applies only to full-time founders who are willing to put all their energy into making their startup into a success.

Founding a startup is neither a small nor an easy task and requires a lot more than just an app. As such we require the founders to be fully committed before we would want to forgo a large portion of our fees for equity.

Do you accept all ideas

Regardless of the 50 for 5 rule, we do not accept all ideas. We have strict moral and ethical guidelines and will not give proposals for apps that might cross those boundaries.

Such apps include but are not limited to:

  • Anything illegal or that encourages illegal activities or behaviour
  • Gambling or other games of chance (Games skill we’re fine with!)
  • Anything that encourages bullying, violence, racism, general bigotry or would otherwise be making the world a worse place to live in.

We make apps to make the world better, not worse.

Additionally, this rule applies to startups looking to develop an app that will be available to a wide audience of users and that has a plan for monetization, either through advertising, subscriptions, an acquisition or other methods. If your company needs a plugin for its ERP, then this offer isn’t available to you.

While in most cases it will be accepted, we will let you know from the very start if it is audience is too narrow for the rule to apply.

How do I know you won’t just give up on the idea when things get hard?

Because we've just invested 50% of the quoted price into your startup!
At this point, we're not just your development partner but an investor too, doubling our commitment!

Why not 100 for 10?

The founders need to have some skin in the game. Quite simply someone who has invested heavily financially is less likely to give up as easily. When things get hard (and they will) we need to make sure they’ll still be committed to seeing it all through.

What if I don't want to take part in this offer?

That's completely up to you. We won't try to lean your decision towards any one direction.
If you don't want to take part we'll still work just as hard for you and provide all the same great services and support.

Get Started

Tell us a little about your idea


Your Expectations


Your details

All information is treated in the strictest of confidentiality. For more information have a look at our implicit NDA.



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